JOIN EMMA VILLAS CLUB AND

GET YOUR PASS TO

THE MOST AUTHENTIC ITALY

Exclusive promotions for club members to enjoy unforgettable stays in both Italy’s most iconic and hidden destinations, early access to exclusive content, unique opportunities to indulge in the comfort of villa services or enjoy immersive experiences at the best possible rates.
A programme created for those who want to make every holiday even more special: the elegance of Italian hospitality and an increasingly exclusive welcome.
Join Emma Villas Club and get your pass to the most authentic Italy.

How does it work?

      Log in or sign up for Emma Villas Club
      To be part of the Club, you need to sign up. You can join for free anytime and enjoy dedicated benefits right away — your next stay awaits!
      Book with us
      Log in, unlock all the exclusive benefits reserved for you as a Club member, and book your villa holiday in Italy. You can enhance your stay by adding experiences, services and much more.
      Discover your benefits
      Stay in Italy with Emma Villas right away and build your personalized wishlist with us. As you move through the Club’s 3 levels — Welcome, Premium, Gold — you’ll experience your holiday as a privileged guest, enjoying exclusive benefits and staying in properties of great charm, discovering the most authentic Italy.
Member Area App Mockup

What does the Emma Villas Club program offer?

Emma Villas Club is your pass to the most authentic Italy. Every level offers benefits and comforts designed for you, which you can enjoy while staying in one of Emma Villas’ more than 600 exclusive villas.

Loyalty program levels and the benefits included in each level
Benefit Welcome Premium Gold Platinum
How to join: Newsletter Subscription How to qualify: Newsletter Subscription + 1 Stay How to qualify: Newsletter Subscription + 3 Stays or €30,000 in Stay Bookings How to qualify: Newsletter Subscription + 5 Stays or €50,000 in Stay Bookings
News Board Stay up to date with the latest news from the world of luxury stays and discover our newest villas. Included Included Included Included
Early access to promotions and updates on newly added villas We let you know in advance about new promotions and the villas just added to our collection. Included Included Included Included
Made in Italy Products Exclusive benefits for purchasing Made in Italy products offered by our partners Included Included Included Included
Destination Mini-Guides Receive periodic guides curated by our experts to experience every destination like a true local. Included Included Included Included
Green Tips Discover our tips for more sustainable, mindful travel during your stay. Included Included Included Included
Stay Promo Code Access exclusive rates and promotions, dedicated solely to members of your level. Not included -4% -6% -8%
Experience Offers Save on all experiences and services in the selected categories. Not included -3% -4% -5%
Exclusive Experiences Exclusive services and products during your stay, with rates reserved just for you. Not included Included Included Included
Member Get Member Refer a friend: enjoy a €200 discount on your next booking (minimum spend €3,000). Not included €200 €200 €200
Dedicated Priority Service Take advantage of priority booking assistance reserved for Platinum customers: 7 days a week service, from 9 am to 8 pm. Not included Not included Not included Included
Exclusive Offers & Conditions Book with a reduced deposit and enjoy free cancellation, or extended deadlines close to your stay. Not included Not included Not included Included

How to join: Newsletter Subscription

  • Made in Italy Products Exclusive benefits for purchasing Made in Italy products offered by our partners
  • News Board Stay up to date with the latest news from the world of luxury stays and discover our newest villas.
  • Early access to promotions and updates on newly added villas We let you know in advance about new promotions and the villas just added to our collection.
  • Destination Mini-Guides Receive periodic guides curated by our experts to experience every destination like a true local.
  • Green Tips Discover our tips for more sustainable, mindful travel during your stay.

How to qualify: Newsletter Subscription + 1 Stay

On top of Welcome

  • -4% Premium Stay Promo Code Access exclusive rates and promotions, dedicated solely to Premium members.
  • -3% Premium Experience Offers Receive a 3% discount on all experiences in the selected categories.
  • Exclusive Premium Experiences Exclusive services and products during your stay, with rates reserved just for you.
  • €200 Member Get Member Refer a friend: enjoy a €200 discount on your next booking (minimum spend €3,000).

Already included: Made in Italy Products, News Board, Early access to promotions and updates on newly added villas, Destination Mini-Guides, Green Tips.

How to qualify: Newsletter Subscription + 3 Stays or €30,000 in Stay Bookings

On top of Premium

  • -6% Gold Stay Promo Code Access exclusive rates and promotions, dedicated solely to Gold members.
  • -4% Gold Experience Offers Receive a 4% discount on all experiences in the selected categories.

Already included: Exclusive Gold Experiences, Member Get Member €200, Made in Italy Products, News Board, Early access to promotions and updates on newly added villas, Destination Mini-Guides, Green Tips.

How to qualify: Newsletter Subscription + 5 Stays or €50,000 in Stay Bookings

On top of Gold

  • Dedicated Priority Service Take advantage of priority booking assistance reserved for Platinum customers: 7 days a week service, from 9 am to 8 pm.
  • Exclusive Offers & Conditions Book with a reduced deposit and enjoy free cancellation, or extended deadlines close to your stay.
  • -8% Platinum Stay Promo Code Unlock the club's most exclusive promotions, reserved only for those who reach the top.
  • -5% Platinum Experience Offers Receive a 5% discount on all experiences in the selected categories.

Already included: Exclusive Platinum Experiences, Member Get Member €200, Made in Italy Products, News Board, Early access to promotions and updates on newly added villas, Destination Mini-Guides, Green Tips.

Frequently Asked Questions (FAQ)

Membership is free and gives you immediate access to exclusive benefits, letting you experience Italy like never before by staying in exclusive properties.

Levels update automatically according to the criteria shown in the 3-card section above. If your status is Premium or Gold, levels are updated the day after check-in.

Promo codes are available starting from the first level of the Club (Welcome). To redeem them, you’ll receive an email and a notification in your Private Area with the promo code. The terms and conditions stated in the email will apply.

When you invite a friend, they’ll get access to the benefits offered by the program, and you’ll receive dedicated offers in return.

You can check your level in your Private Area. Simply log in and go to the dashboard section, looking for “Emma Villas Club”.